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Written on January 14, 2008, and categorized as Secret and Invisible.
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It’s rare for me to link to an article without having much more to add, but Tom Hodgkinson in the Guardian does every human being involved in internet anything (and possibly more people than that) a massive service by writing this article on Facebook. It’s a superb exposé / deconstruction of the reason for Facebook’s existence, it’s modus operandi, and the scary political vision of Peter Theil, the “real face behind Facebook”.

This little taster from their website will give you an idea of their vision for the world: “TheVanguard.Org is an online community of Americans who believe in conservative values, the free market and limited government as the best means to bring hope and ever-increasing opportunity to everyone, especially the poorest among us.” Their aim is to promote policies that will “reshape America and the globe”. TheVanguard describes its politics as “Reaganite/Thatcherite”. The chairman’s message says: “Today we’ll teach MoveOn [the liberal website], Hillary and the leftwing media some lessons they never imagined.”

So, Thiel’s politics are not in doubt. What about his philosophy? I listened to a podcast of an address Thiel gave about his ideas for the future. His philosophy, briefly, is this: since the 17th century, certain enlightened thinkers have been taking the world away from the old-fashioned nature-bound life, and here he quotes Thomas Hobbes’ famous characterisation of life as “nasty, brutish and short”, and towards a new virtual world where we have conquered nature. Value now exists in imaginary things. Thiel says that PayPal was motivated by this belief: that you can find value not in real manufactured objects, but in the relations between human beings. PayPal was a way of moving money around the world with no restriction. Bloomberg Markets puts it like this: “For Thiel, PayPal was all about freedom: it would enable people to skirt currency controls and move money around the globe.”

Clearly, Facebook is another uber-capitalist experiment: can you make money out of friendship? Can you create communities free of national boundaries – and then sell Coca-Cola to them? Facebook is profoundly uncreative. It makes nothing at all. It simply mediates in relationships that were happening anyway.

This social media revolution is all about “sharing” we are often told, but what does that mean? As Tom says, “Share” is Facebookspeak for “advertise”. In this context, share is all about survival of the kind of open society we enjoy – read his article, come to your own conclusions.

I previously wrote about Facebook here. I collect links on Facebook here: http://del.icio.us/deekdeekster/Facebook/

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This thing has 2 Comments

  1. Kari the Herbalist( and a whole lot more)
    Posted 16 January, 2008 at 4:12 pm | Permalink

    Deek, Thanks for scary the shit out of me. One more reason to get back to nature. YurtTrash here I come! -Loraxkari

  2. lazycamel
    Posted 28 April, 2009 at 1:48 am | Permalink

    Well I remember reading that in the Guardian when it came out. I obfuscate anyway, and never use my real name or date of birth, not that any idiot couldn’t find it out by now anyway, and not that it makes a goddam difference.

    For someone like me who grew up in goddam airport departure lounges on 3 continents, Facebook has been amazing at putting me in touch with people I would never, never have otherwise ever found again. And that’s nice.

    I do find myself burning a lot of time just clicking around idly on it, though, and I’m sure lots of other people do too. That’s our own goddam fault, though…

    And saying it’s evil just because the CIA/military-industrial complex/whoever put money into it is a bit silly. Most of the technology we’re surrounded by was first developed for military purposes. That’s no reason to throw out your microwave or indeed your computer.

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