{"id":493,"date":"2006-06-16T08:09:00","date_gmt":"2006-06-16T08:09:00","guid":{"rendered":"http:\/\/theothersideofeverything.com\/flip\/2006\/06\/world-cup-fatness\/"},"modified":"2006-06-16T08:09:00","modified_gmt":"2006-06-16T08:09:00","slug":"world-cup-fatness","status":"publish","type":"post","link":"https:\/\/theothersideofeverything.com\/flip\/2006\/06\/world-cup-fatness\/","title":{"rendered":"World Cup Fatness"},"content":{"rendered":"<p><img SRC=\"http:\/\/image.guardian.co.uk\/sys-images\/Guardian\/Pix\/pictures\/2005\/06\/03\/fat372.jpg\" align=left>Public health doctors Dr Jeff Collin, of Edinburgh University&#8217;s Centre for International Public Health Policy, and Dr Ross MacKenzie, of the London School of Hygiene and Tropical Medicine, writing in the esteemed medical publication <a HREF=\"http:\/\/www.thelancet.com\/\" target=_blank>The Lancet<\/a> have criticised the World Cup organisers FIFA for picking unhealthy sponsors like McDonalds, Coca-Cola and even relaxing their anti-tobacco stance &#8211; the ban on smoking in stadiums has been dropped and branded lighters and ashtrays are among official merchandise.<\/p>\n<blockquote><p>&#8220;The presence among FIFA&#8217;s current official partners of Budweiser beer, McDonald&#8217;s and Coca-Cola illustrates the tensions that exist between international sport and health promotion. This tension highlights the need for sports organisations to reassess their relations with sponsors and for governments to reassess both the scope of existing regulation and the terms of public investment in elite sport.&#8221;<\/p>\n<p>The last World Cup attracted a cumulative audience of 28.8 billion viewers across 213 countries. For this competition, 15 global brands have each paid an estimated $40m for the sponsorship opportunities linked to being an Official Partner. The Lancet paper&#8217;s authors also note that FIFA, the English Football Association (FA) and the 2012 London Olympic Games have McDonald&#8217;s as one of their official corporate partners.<\/p><\/blockquote>\n<p><img decoding=\"async\" src=\"http:\/\/funk.co.uk\/blogpix\/_41730418_england_pie_ap_203.jpg\" align=right>Bring on the <a HREF=\"http:\/\/chavolympics.net\/\">Chav Olympics!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Public health doctors Dr Jeff Collin, of Edinburgh University&#8217;s Centre for International Public Health Policy, and Dr Ross MacKenzie, of the London School of Hygiene and Tropical Medicine, writing in the esteemed medical publication The Lancet have criticised the World Cup organisers FIFA for picking unhealthy sponsors like McDonalds, Coca-Cola and even relaxing their anti-tobacco [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[780],"class_list":["post-493","post","type-post","status-publish","format-standard","hentry","category-funky-original","tag-funky-original"],"_links":{"self":[{"href":"https:\/\/theothersideofeverything.com\/flip\/wp-json\/wp\/v2\/posts\/493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theothersideofeverything.com\/flip\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theothersideofeverything.com\/flip\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theothersideofeverything.com\/flip\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/theothersideofeverything.com\/flip\/wp-json\/wp\/v2\/comments?post=493"}],"version-history":[{"count":0,"href":"https:\/\/theothersideofeverything.com\/flip\/wp-json\/wp\/v2\/posts\/493\/revisions"}],"wp:attachment":[{"href":"https:\/\/theothersideofeverything.com\/flip\/wp-json\/wp\/v2\/media?parent=493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theothersideofeverything.com\/flip\/wp-json\/wp\/v2\/categories?post=493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theothersideofeverything.com\/flip\/wp-json\/wp\/v2\/tags?post=493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}