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Written on May 7, 2009, and categorized as Flip side.
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Here is my one-step, easy to execute how to Twitter guide. Think of a crap name for a pub, and post it to Twitter with the tag, #crapnamesforpubs.

Then click this link, and watch your contribution add to this endlessly evolving, sociable, easy to operate happy meme.

http://search.twitter.com/search?q=crapnamesforpubs

The flood of “how to”, exploitative, useless Twitter guides which are now appearing is indeed patronising, as intelligent commentators have noted. There is but one way to play, and that is: PLAY.

I was thrilled to be a small part of the spontaneous eruption of a game last evening, which at times had me laughing like a drain, and which in a few short minutes became the most popular (i.e. “trending”) topic on Twitter. Apparently, according to these strange tweets, I achieved some fleeting status because of my contributions. Most importantly, it doesn’t matter one tiny bit.

Please remember that.

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