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Dean Whitbread 2013

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Written on December 4, 2008, and categorized as Flip side.
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This question put to me by Jamie Riddell, Man of Cheeze. Of course, the only way to reply is via blog.

Blogging is the basis of all social media and saying it’s dead is like saying houses can remain upright without foundations.

There is an obsession with the new – new equates to relevant and meaningful. Now that blogging is not new, being established, it’s “dead”. This is so far from the truth it beggars belief. New is simply new, nothing more, nothing less.

Look at the way blogging platforms are evolving, case in point, WordPress. A couple of years back WordPress would have been something you might have added to your website, now it is a widget-ready, open source, fully-fledged content management system big enough to run a company’s entire online offering, with enough money-producing activity around this single platform, providing work for countless designers, coders of templates, adapters of themes, to rival the economy of a small country.

That’s just WordPress. Then look at all the blogging platforms still in business. Then look at all the blogs which people don’t even call blogs anymore, which are built into MySpace, Bebo, Facebook (where they are called status items, posted items and comments – aka blogs).

Blogs are podcasts, podcasts are blogs. Blogs are also radio shows, online newspapers, and old media empires

Underneath that, as much as they have become seriously professional, blogs are what they always were – web logs, diaries, journals, written in every language know to humankind, by and for the total amateur, replete with intimate accounts of life’s minutiea, ranging from the despairing, tedious, confused, homogenous, and utterly boring to the completely remarkable, hilarious and inspired.

Just because they were not invented yesterday does not make them dead. Blogs in fact have only just grown up.

And now, just because I can, I will blog this.

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