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Written on June 16, 2006, and categorized as Secret and Invisible.
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Public health doctors Dr Jeff Collin, of Edinburgh University’s Centre for International Public Health Policy, and Dr Ross MacKenzie, of the London School of Hygiene and Tropical Medicine, writing in the esteemed medical publication The Lancet have criticised the World Cup organisers FIFA for picking unhealthy sponsors like McDonalds, Coca-Cola and even relaxing their anti-tobacco stance – the ban on smoking in stadiums has been dropped and branded lighters and ashtrays are among official merchandise.

“The presence among FIFA’s current official partners of Budweiser beer, McDonald’s and Coca-Cola illustrates the tensions that exist between international sport and health promotion. This tension highlights the need for sports organisations to reassess their relations with sponsors and for governments to reassess both the scope of existing regulation and the terms of public investment in elite sport.”

The last World Cup attracted a cumulative audience of 28.8 billion viewers across 213 countries. For this competition, 15 global brands have each paid an estimated $40m for the sponsorship opportunities linked to being an Official Partner. The Lancet paper’s authors also note that FIFA, the English Football Association (FA) and the 2012 London Olympic Games have McDonald’s as one of their official corporate partners.

Bring on the Chav Olympics!

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This thing has 4 Comments

  1. Mom101
    Posted 16 June, 2006 at 2:54 pm | Permalink

    That photo? Ew.

  2. Rache
    Posted 17 June, 2006 at 9:05 am | Permalink

    I’m waiting for them to allow a stoned olympics 🙂 Athletes can take drugs, but only ones that will affect their performance in a negative way. Winning would be a real success then 🙂

    Eddie Izzard’s idea, carrying the huge spliff into the stadium, hehe.

  3. fifa2006
    Posted 17 June, 2006 at 11:35 pm | Permalink

    Chinese World Cup blogger racks up 10 million hits
    from Yahoo News 16 June,2006
    BEIJING (Reuters) – Beijing blogger and podcaster Dong Lu registered his 10 millionth hit on Friday morning, racing to the landmark on the back of China’s obsession with the World Cup.
    The 36-year-old’s irreverent take on soccer’s showpiece, produced with the help of three friends in the living room of his apartment on the northeast outskirts of Beijing, has proved hugely popular with China’s on-line audience.
    Sporting a multi-coloured Afro wig and a fake moustache, Dong presents
    a podcast every other day featuring caricatures of leading players, parodies of the many soccer-themed adverts on Chinese television and the occasional song.
    “We do it for fun, out of passion for football,” Dong, looking suitably bleary-eyed after another all-night session in front the TV watching the action from Germany, told Reuters.
    “The World Cup is a great event for everybody whether from small countries or large ones, rich or poor.”
    Dong is no media outsider, however. He covered the 2002 World Cup as a journalist and still finds time for his day job as a columnist with a weekly sports paper.
    Some have suggested the reason for the enormous popularity of sport and showbiz blogs in China is because they allow people to talk freely.
    “In sports journalism there is relative freedom of expression and we can give our opinions about a match and other sporting issues,” said Dong.
    “In other fields such as the social and political arenas, there are regulations. I’ve spent 10 years working in the media and I understand the line that can never be crossed.
    “There are many other interesting things in life for me to talk about. It’s about fun, not trouble.”
    Dong started his blog last November to air his views on life, music and his love of soccer.
    “At first I wasn’t sure if anyone would be interested,” he said. “But it took off after a month and the start of World Cup finals has brought an extra 100,000 hits a day.”
    Like many China, whose team failed to qualify for the finals, Dong is backing Brazil and his yellow number nine shirt signed by Ronaldo is never far from view.
    “Someone offered to give me a car for it,” he said. “But I turned them down.”
    Asked what his wife thought of him turning their apartment into a television studio, Dong laughed: “She’s very supportive of what I do. I’m her superstar.”
    Dr Han (Super football fans)
    PAIN IN BRISTOL– http://www.backachetherapy.co.uk

  4. Anne
    Posted 19 June, 2006 at 3:20 pm | Permalink

    Well I suppose people could always choose not to eat these foods. We live in a society where there is more information on food, nutrition and health than at any other time in our history. Schools/Colleges etc.. teach about nutrition, Dr Gillian Keith is on the telly, daily we are being told to eat fruit & veg etc…

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