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Written on November 30, 2005, and categorized as Secret and Invisible.
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Google is taking over from poor shrinkwrapped Microsoft as our new pet fear. Look at this:

However big and bad Bill Gates’ Evil Empire may be, nobody Microsofts a PC – they just switch it on and use it. But people do use the term “google” to mean “use an internet search engine” or even just to mean “look something up in a directory”. They are already using the verb “to google” as a replacement for the verb “search” in some places, such as schools, where children constantly invent new language forms to describe the modern world.

As Google begins the wholesale assimilation of printed literature, our language (and therefore our reality) is being shaped by this phenomenon and I wonder how healthy is it that it is happening with all of us apparently sleep-walking, ebay-addled, Amazon-soaked, and Bloggered into extinction – just like the cockabindi..

Update: “Google 37.3% of searches”

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This thing has 2 Comments

  1. Laurie
    Posted 1 December, 2005 at 2:34 am | Permalink

    I complain all the time about being hand-fed whatever news the media wants us to see and it never occurred to me that Google is doing the same thing (if untentionally). Great. Something else to fret about. Thanks, Deek.

  2. Indigobusiness
    Posted 6 December, 2005 at 6:30 pm | Permalink

    There’s something profoundly telling, and bone-chilling, about that.

    Soon come, the memory hole be where all the wild things are.

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